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The digital marketing glossary > S > What is SERP definition?

What is SERP definition ?

SERP is an acronym for Search Enchine Result Page and is frequently used by SEO professionals.

A SERP is displayed as a response to a query and is built by search engine algoritms for his organic part.

SERP content is usually divided between organic search results and sponsored links, but for some queries with little commercial potential there is no paid result.

The first organic link on the first SERP is the ultimate goal of each SEO professionnal.

An example of SERP with organic and sponsored links:

Published on Sunday 14 October 2012 (Authors)