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The digital marketing glossary > L > What is Lightbox definition?

What is Lightbox definition ?

Strictly speaking Lightbox is a JavasScript application or plugin allowing webdesigners to display content as an overlay over the main page while the main page content is darkened and inactivated in the background.

In a broader sense and in digital marketing context, the lighbox term is more often used for referring to the lightbox pop-ups used to promote content or offers on a web page.

For more details see lightbox pop-up and lightbox subscribe form.

Lightboxes are also called Fancyboxes and Thickboxes which are technical coding variations with slightly different effects.

Published on Wednesday 1 May 2013 (Authors)